Consumption norms, trickle-down and the video/microwave syndrome
- 1 January 1993
- journal article
- research article
- Published by Taylor & Francis in International Review of Applied Economics
- Vol. 7 (2) , 123-143
- https://doi.org/10.1080/758530143
Abstract
A new method is presented for investigating empirically the presence or not of consumption norms in the ownership of durables amongst different socioeconomic groups (although the method is more generally applicable to any situation in which a number of characteristics, and not just durables, may be acquired in a specific sequence). In order to illustrate the method, some results are presented for the ownership of durables as sampled by the National Readership Survey for 1985 and 1990. As a further application of the method, particular attention is paid to the changing incidence of ownership of videos and microwaves. Both theoretically and empirically, the trickle-down model of consumer choice is critically assessed and found to be wanting.Keywords
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