A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
- 1 March 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (4) , 493-504
- https://doi.org/10.1086/209276
Abstract
This study examines individuals' reports about emotive experience vis-à-vis their attitudinal judgments as predictors of subsequent behavior. HypotheKeywords
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