Product/Consumption-Based Affective Responses and Postpurchase Processes
- 1 August 1987
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 24 (3) , 258
- https://doi.org/10.2307/3151636
Abstract
The author examines consumer affective responses to product/consumption experiences and their relationship to selected aspects of postpurchase processes. In sep...This publication has 0 references indexed in Scilit: