Title-Rating: A Method for Measuring Reading Interests and Predicting Readership
- 1 October 1960
- journal article
- research article
- Published by SAGE Publications in Educational and Psychological Measurement
- Vol. 20 (3) , 551-565
- https://doi.org/10.1177/001316446002000312
Abstract
No abstract availableKeywords
This publication has 11 references indexed in Scilit:
- The Indexing Process in CommunicationPublic Opinion Quarterly, 1955
- Women's Interest in Pictures: The Badger Village StudyJournalism Quarterly, 1953
- The Absolute Measurement of Reader-InterestJournalism Quarterly, 1946
- Reading They've LikedEnglish Journal, 1943
- The role of reading as a life activity in a rural community.Journal of Applied Psychology, 1942
- A Test Comparison of Two Techniques in Readership ResearchJournalism Quarterly, 1942
- A Technique for Validating Interviewing Methods in Reader ResearchSociometry, 1942
- Research Methodology Tests Magazine Reader PreferencesJournalism Quarterly, 1941
- Newspaper Reading Interests of High School and College StudentsThe Journal of Educational Research, 1941
- A Scientific Method for Determining Reader-InterestJournalism Quarterly, 1930