The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
Open Access
- 1 September 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4) , 55-67
- https://doi.org/10.1177/002224298304700407
Abstract
The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships between channel members. This article extends the political economy framework by indicating how environmental factors (i.e., factors external to a dyad) might influence and affect the structure and processes of the dyad. When combined with the original article by Stern and Reve, the resulting overall perspective should provide a comprehensive basis for theory development and research in the marketing channel area.Keywords
This publication has 18 references indexed in Scilit:
- Toward a Concept of Domesticated MarketsJournal of Marketing, 1979
- On the Social Control of IndustriesSocial Forces, 1978
- A Strategic Contingencies' Theory of Intraorganizational PowerAdministrative Science Quarterly, 1971
- Community Structure and Innovation: The Case of Public HousingAmerican Political Science Review, 1970
- Constructive Role of Interorganizational ConflictAdministrative Science Quarterly, 1969
- The Evolution of Organizational EnvironmentsAdministrative Science Quarterly, 1968
- A Framework for the Comparative Analysis of OrganizationsAmerican Sociological Review, 1967
- The Causal Texture of Organizational EnvironmentsHuman Relations, 1965
- Interagency Co-operation in Rehabilitation and Mental HealthSocial Service Review, 1963
- Exchange as a Conceptual Framework for the Study of Interorganizational RelationshipsAdministrative Science Quarterly, 1961