Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels
Open Access
- 1 April 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 56 (2) , 45-56
- https://doi.org/10.1177/002224299205600204
Abstract
The establishment of electronic information interchange linkages between channel members offers significant potential for the transformation of their relationship, with significant benefits for all participants. The authors examine the adoption of a particular form of electronic data interchange (EDI), the computer-based interface offerings by insurance carriers to their independent agent communities. The study addresses adoption considerations and postadoption effects. Implications for system design are discussed.Keywords
This publication has 35 references indexed in Scilit:
- An Examination of the Impact of Expert Systems on the Firm: The Case of XCONMIS Quarterly, 1990
- The Strategic Benefits of EDIJournal of Business Strategy, 1990
- Creating Competitive Advantage with Interorganizational Information SystemsMIS Quarterly, 1988
- Electronic markets and electronic hierarchiesCommunications of the ACM, 1987
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987
- Corporate Electronic Mail - A Communication-Intensive Application of Information TechnologyMIS Quarterly, 1982
- Social Network Analysis For OrganizationsAcademy of Management Review, 1979
- Toward a Concept of Domesticated MarketsJournal of Marketing, 1979
- Hindsight is not equal to foresight: The effect of outcome knowledge on judgment under uncertainty.Journal of Experimental Psychology: Human Perception and Performance, 1975
- Cognitive structure and attitudinal affect.The Journal of Abnormal and Social Psychology, 1956