MANAGING INTERNATIONAL CUSTOMER SERVICE
- 1 January 1985
- journal article
- review article
- Published by Emerald Publishing in International Marketing Review
- Vol. 2 (1) , 65-70
- https://doi.org/10.1108/eb008271
Abstract
Domestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows dramatically how US companies are souring foreign customers on their product offerings, largely because the Americans have chosen to leave pre‐sale and follow‐up service considerations to third parties overseas.Keywords
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