Television's influence on social reality
- 1 February 1982
- journal article
- research article
- Published by Taylor & Francis in Quarterly Journal of Speech
- Vol. 68 (1) , 69-79
- https://doi.org/10.1080/00335638209383593
Abstract
The value of “cultivation analysis” as both a theoretical and analytic framework for the investigation of the effects of television viewing has been questioned. Using commonality analysis as its framework, this study suggests that perceived program realism is a key predictor variable which has been excluded from prior cultivation research.Keywords
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