Marketing in a hostile environment: The British textile industry
- 28 February 1985
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 14 (1) , 35-41
- https://doi.org/10.1016/0019-8501(85)90029-x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- The value of formal planning for strategic decisions: Review of empirical researchStrategic Management Journal, 1982
- Cluster Analysis for Market SegmentationEuropean Journal of Marketing, 1980