A Ratio Scale Measurement of Conformity
- 1 March 1989
- journal article
- Published by SAGE Publications in Educational and Psychological Measurement
- Vol. 49 (1) , 75-80
- https://doi.org/10.1177/0013164489491008
Abstract
Since the seminal work on conformity, there has been a steady stream of research attempting to isolate individual and situational variables that influence its expression. Most previous studies have employed either proportions of participants showing conformity or have used Likert scales to measure changes in conformity as a function of different variables. The current presentation describes the use of a measurement of conformity on a ratio scale as well as several variables that are easily manipulated to assess normative and information factors involved. Two successful attempts at validating the procedure are reported.Keywords
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