Part V: Other Consequences of Corporate Reputation: ‘Tough talk’ and market leaders: The role of overt signaling and reputation-building behaviors in sustaining industry dominance
- 1 July 1997
- journal article
- Published by Springer Nature in Corporate Reputation Review
- Vol. 1 (2) , 98-103
- https://doi.org/10.1057/palgrave.crr.1540026
Abstract
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