This experiment was designed to test the hypothesis that food, as an extraneous gratification accompanying exposure to a persuasive communication, will increase acceptance, even though the donor of the food is not the source of the communication and does not endorse it. 2 replicating experiments were carried out with 216 male college students. Both experiments used 3 groups of Ss, assigned on a random basis to the following conditions, which involved exposure to: (a) 4 persuasive communications while eating desirable food; (b) the same 4 communications with no food present; (c) no relevant communications (control condition). Both experiments provide confirmatory evidence, indicating that more opinion change tends to be elicited under conditions where the Ss are eating while reading the communications. The theoretical implications are discussed with respect to psychological processes involved in changing attitudes. (PsycINFO Database Record (c) 2016 APA, all rights reserved)