Cognitive complexity and assimilative projection in attitude change.
- 1 July 1957
- journal article
- Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
- Vol. 55 (1) , 34-37
- https://doi.org/10.1037/h0040476
Abstract
"Students in two undergraduate psychology courses were administered the same attitude scales on two occasions. The second administration was accompanied by information concerning the expressed opinions of either generals or peers. As hypothesized, those students showing little change in their attitude scale scores were found to be high on a measure of cognitive simplicity. Those students who were influenced by peers perceived themselves as more similar to peers than students who were negative to peer influence." (PsycINFO Database Record (c) 2006 APA, all rights reserved)Keywords
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