Cross-cultural measurement of critical quality of life concepts

Abstract
A semantic differential technique was used to assess the meaning of 10 quality of life (QOL) concepts across seven cultures. Each concept was rated on nine pairs of adjectives representing three dimensions (value, potency, or activity). Across the 7 countries all 10 of the QOL concepts received strong positive ratings on the value dimension, and lower positive ratings on the potency and activity dimensions. Japan, however, was an exception to the general pattern, with Japanese raters assigning negative ratings for value and activity and positive ratings for potency. The results are discussed in relation to the differences between individualistic and collective cultures.

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