Television viewing: Cultivating perceptions of affluence and support for capitalist values
- 1 January 1993
- journal article
- research article
- Published by Taylor & Francis in Political Communication
- Vol. 10 (3) , 243-257
- https://doi.org/10.1080/10584609.1993.9962982
Abstract
This article examines the proposition that television viewing contributes to unrealistic perceptions of the degree of affluence in America and to support forthe basic values underlying capitalism. The survey data examined show that heavy television viewers are more supportive of capitalist values, but are no more likely to misperceive the degree of affluence in America than light viewers.Keywords
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