Online Advertising: Heterogeneity and Conflation in Market Design
Open Access
- 1 May 2010
- journal article
- Published by American Economic Association in American Economic Review
- Vol. 100 (2) , 603-607
- https://doi.org/10.1257/aer.100.2.603
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of KeywordsAmerican Economic Review, 2007
- Position auctionsPublished by Elsevier ,2006