Consumers' Perceptions of the Product. Use Situation
- 1 April 1978
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 42 (2) , 38
- https://doi.org/10.2307/1249884
Abstract
A theoretical framework that integrates all individual product benefits into seven general motivation classes, for the purpose of formulating brand strategy.Keywords
This publication has 0 references indexed in Scilit: