Children's Responses to Repetitive Television Commercials

• 1 March 1980
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 6  (4) , 421-424
• https://doi.org/10.1086/208785

Abstract

Keywords

• JOURNAL
• CONSUMER RESEARCH
• MARCH
• REPETITIVE
• CHILDREN'S
• GOLDBERG
• MARVIN
• GORN
• COMMERCIALS GERALD