Behavior, Consequences, and the Seff: Is all Well that Ends Well?
- 1 September 1996
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 22 (9) , 933-948
- https://doi.org/10.1177/0146167296229007
Abstract
This study contrasts the consistency, the self-concept, and the new look formulations of cognitive dissonance. Individuals varying in self-concept positivity engaged in either consistent or inconsistent behavior that produced either positive or negative consequences. Individuals with extremely positive self-concepts experienced more dissonance when their inconsistent behavior resulted in positive rather than negative consequences. Individuals with mildly positive self-concepts experienced equally intense dissonance following positive consequences of both inconsistent and consistent behavior Dissonance-reducing activities appeared to be aimed at verification of the initial beliefs about the self;Keywords
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