Modeling the Continuum of Relationship Styles Between Distributors and Suppliers
- 1 April 1993
- journal article
- Published by Taylor & Francis in Journal of Marketing Channels
- Vol. 2 (4) , 1-28
- https://doi.org/10.1300/j049v02n04_01
Abstract
A model of the full range of relationships, including partnerships, between suppliers and distributors is presented. The model identifies, from a distributor's perspective, the dynamics, influencing factors, and outcomes that affcet the style of relationship chosen. Indluded are the components of the relationship which distinguish between arm's-length and partnership styles. Propositions about relationship development and structure are offered.Keywords
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