THE WORLD'S CHAMPION MARKETERS: THE JAPANESE

1 February 1982

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 3 (1) , 3-13
https://doi.org/10.1108/eb038951

Abstract

Many experts attribute Japan's spectacular economic success to superior management techniques. But the real key to Japan's performance may be outstanding marketing skills.

Keywords

WORLD'S CHAMPION
CHAMPION MARKETERS
MARKETING
EXPERTS
JAPANESE
OUTSTANDING
SKILLS
SUPERIOR
SPECTACULAR

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