Salience Patterns, Source Credibility, and the Sleeper Effect

• 1 January 1970
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 34  (3) , 371
• https://doi.org/10.1086/267813

Abstract

Keywords

• SOURCE CREDIBILITY
• SALIENCE PATTERNS
• SLEEPER EFFECT