Effects of Speaker's Immediacy on Receivers' Information Processing
- 1 October 1994
- journal article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 79 (2) , 779-783
- https://doi.org/10.2466/pms.1994.79.2.779
Abstract
The experiment examined the effects of a speaker's immediacy on receivers' perceptions of the speaker's credibility, likability, attractiveness, and similarity. A female speaker delivered a 3 1/2-min. message to 71 undergraduate subjects, with immediacy manipulated across two levels. Analysis yielded positive relationships between the speaker's immediacy and the perceptions of likability, similarity, competence, and trustworthiness. An analysis of cognitive responses indicated that the speaker's immediacy affected receivers' information processing by increasing the incidence of positive and neutral thoughts and decreasing negative thoughts about the speech and speaker.Keywords
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