Quality, Price, Advertising, and Published Quality Ratings
- 1 March 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (4) , 347-356
- https://doi.org/10.1086/208929
Abstract
Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings.Keywords
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