Abstract
In this article I list eight guiding principles to help web‐based instructional designers in their work. While the designing for web‐based instruction is more like designing for any other delivery system than not, still there are areas of differential emphasis. The corollary to that rule is that designers and teachers should not try to duplicate on‐line what they do in place‐based, face‐to‐face classrooms and instruction. Similarly, the designer should keep in mind that if face‐to‐face meetings are a possibility, there needs to be a conscious decision with the stakeholders to determine if a mixed mode of on‐line and face‐to‐face classroom meetings would enhance the overall learning experience.