The Marketing and Demarketing of Tobacco Products to Low-Income African-Americans

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Abstract
This study examines the attitudes and behaviors of 399 low-income, primarily African-American residents of a public housing project toward tobacco usage. First, 46 percent of respondents over 18 years of age reported using a tobacco product. A number of other differences were apparent between users and non-users, with tobacco users reporting positive attitudes toward displaying clothing or products with tobacco brand names or logos. Tobacco users were also more likely to approve the use of tobacco and of tobacco commercials in magazines. As might be expected, users were less likely to support smoking bans in restaurants and increase taxes on tobacco products. As a result of the findings, recommendations are provided to reduce the smoking rates of this sub-population.