Company Internationalisation: Active and Reactive Exporting
- 1 March 1981
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 15 (3) , 26-40
- https://doi.org/10.1108/eum0000000004876
Abstract
Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.Keywords
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