Relationship Marketing in Consumer Markets: Antecedents and Consequences

• 1 September 1995
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 23  (4) , 255-271
• https://doi.org/10.1177/009207039502300405

Abstract

Keywords

• RELATIONSHIP MARKETING
• PERCEIVED RISK
• SOCIAL INFLUENCE
• INFORMATION PROCESSING
• SOCIAL NORM
• CONSUMER BEHAVIOR