The Use of a Projective Device in Attitude Surveying

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Abstract
This article reports comparative data on the use in an attitude survey of a cartoon-like projective device and two direct questions, all ofwhich were designed to elicit answers concerning the content of the respondent's worries. The data suggest that the projective device not only is technically feasible for large-scale interviewing but that, at least in this instance, it elicits answers that are more specific, more intimate, more psychologically meaningful, and at least as reliable as the answers to the direct questions. There is some indication that thepicture also yields more valid answers. When this article was prepared, the author was Associate Professor of Psychology at Haverford College and continuing consultant to the Institute for Research in Human Relations. Dr. Sanford is now Executive Secretary of the American Psychological Association in Washinington, D.C.

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