CORPORATE VENTURING: CHALLENGES FOR SENIOR MANAGERS
- 1 January 1985
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (3) , 34-43
- https://doi.org/10.1108/eb039073
Abstract
Creating new business within a company is often the only way to grow. But many attempts result in abysmal failure. The authors describe what CEOs and senior managers must do to increase the chances of success for new ventures.Keywords
This publication has 3 references indexed in Scilit:
- A Process Model of Internal Corporate Venturing in the Diversified Major FirmAdministrative Science Quarterly, 1983
- CAN CORPORATE VENTURING SUCCEED?Journal of Business Strategy, 1982
- Successful and failing internal corporate ventures: An empirical analysisIndustrial Marketing Management, 1977