Feedback Approaches to Modeling Structural Shifts in Market Response

1 January 1980

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 44 (1) , 71
https://doi.org/10.2307/1250037

Abstract

In the presence of a dynamic marketing decision making environment, there is a need to develop market response models which can adjust automatically to changing data patterns. This paper demonstrates the use of feedback approaches to develop self-adaptive market response models.

Keywords

ADAPTIVE
ADJUST AUTOMATICALLY
DECISION MAKING
FEEDBACK APPROACHES
MARKET RESPONSE MODELS
MARKETING DECISION
STRUCTURAL SHIFTS

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