Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
- 1 March 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (4) , 530-535
- https://doi.org/10.1086/209279
Abstract
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, includKeywords
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