REPOSITIONING WITH TECHNOLOGY: MAKING IT WORK
- 1 January 1987
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 7 (3) , 16-27
- https://doi.org/10.1108/eb039161
Abstract
Technology, recognized as a key element of corporate success for high‐growth sectors, can also help companies in mature industries. Advanced technology can be used to help companies with aging product lines shift or reposition themselves into industrial sectors with faster growth and greater profits.Keywords
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