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Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
Home
Publications
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
JL
Jordan J. Louviere
Jordan J. Louviere
GW
George Woodworth
George Woodworth
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1 November 1983
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 20
(4)
,
350
https://doi.org/10.2307/3151440
Abstract
No abstract available
Cited
Cited by 580 articles
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