Using research to predict learning from a PR campaign

This publication has 10 references indexed in Scilit:

• A multivariate analysis of the risk of coronary heart disease in Framingham
  Published by Elsevier ,2004
• INVOLVEMENT AND THE CONSISTENCY OF KNOWLEDGE, ATTITUDES, AND BEHAVIORS
  Communication Research, 1986
• THE STANFORD FIVE-CITY PROJECT: DESIGN AND METHODS
  American Journal of Epidemiology, 1985
• Knowledge Gap Effects in a Health Information Campaign
  Public Opinion Quarterly, 1983
• THE MESSAGE-ATTITUDE-BEHAVIOR RELATIONSHIP
  Communication Research, 1982
• Interests in News and the Knowledge Gap
  Public Opinion Quarterly, 1979
• Deficits, Differences, and Ceilings
  Communication Research, 1977
• Communication modality as a determinant of message persuasiveness and message comprehensibility.
  Journal of Personality and Social Psychology, 1976
• The Communication Effects Gap
  Communication Research, 1976
• Mass Media Flow and Differential Growth in Knowledge
  Public Opinion Quarterly, 1970