Customer Retention via Data Mining

• 1 January 2000
• journal article
• Published by Springer Nature in Artificial Intelligence Review
• Vol. 14  (6) , 569-590
• https://doi.org/10.1023/a:1006676015154

Abstract

Keywords

• CUSTOMER RETENTION
• THATINTEGRATES
• INDUCTION
• PRESSING
• EVENTUAL
• IMMEDIATE
• LOYALTY
• INTUITIVE