Bystander intervention in a Crime: The Effect of a Mass‐media Campaign1
- 1 December 1975
- journal article
- Published by Wiley in Journal of Applied Social Psychology
- Vol. 5 (4) , 296-302
- https://doi.org/10.1111/j.1559-1816.1975.tb00682.x
Abstract
Two field studies investigated bystander intervention by witnesses to a staged shoplifting in a University bookstore. In the first study, a mass‐media campaign was successful in communicating information and altering behavioral intentions, but not in increasing actual intervention behavior. A second study attempted to determine whether the low report rate and the relative ineffectiveness of the campaign to alter this rate was due to in‐group loyalty between students. The results indicated that although students differentially perceived a nonstudent shoplifter, there was no increase in intervention.Keywords
This publication has 3 references indexed in Scilit:
- Who reports shoplifters? A field-experimental study.Journal of Personality and Social Psychology, 1973
- Punishment and Crime: An Examination of Some Empirical EvidenceSocial Problems, 1970
- Findings and Theory in the Study of Fear CommunicationsPublished by Elsevier ,1970