The Failure of Liberal/Conservative Ideology as a Cognitive Structure
- 1 January 1985
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 49 (1) , 80-339
- https://doi.org/10.1086/268902
Abstract
A field test of 966 moviegoers found that a significant number of them were favorably influenced toward John Glenn's candidacy for president by the film The Right Stuff. The docudrama reinforced positive images of Glenn and sustained those impressions for a longer than expected period.Keywords
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