Strategies for Entrepreneurial Manufacturing
- 1 June 1988
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 9 (6) , 24-28
- https://doi.org/10.1108/eb039266
Abstract
Too often companies using a manufacturing strategy of mass production have been hard hit by competition from inexpensively produced imports. But many companies that do remain competitive are developing a flexible specialization strategy. This strategy allows them to be more entrepreneurial in their manufacturing approach by both accommodating and creating rapid market changes.Keywords
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