A FRESH LOOK AT NEW PRODUCT DEVELOPMENT

1 March 1984

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 5 (2) , 22-31
https://doi.org/10.1108/eb039055

Abstract

Companies that fail to develop new products will eventually see profits diminish. Yet for a surprising number of companies, product innovation is not a strength. The authors call for a reexamination of the way new product development is approached.

Keywords

LOOK
PRODUCT DEVELOPMENT
DEVELOP NEW PRODUCTS
EVENTUALLY
FAIL
REEXAMINATION
SEE
INNOVATION
DIMINISH

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