Brand Preferences and Simple Markov Processes

• 1 April 1960
• journal article
• Published by Institute for Operations Research and the Management Sciences (INFORMS) in Operations Research
• Vol. 8  (2) , 210-218
• https://doi.org/10.1287/opre.8.2.210

Abstract

Keywords

• BRAND PREFERENCES
• PREFERENCES AND SIMPLE
• SIMPLE MARKOV PROCESSES