Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook

1 August 1985

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 22 (3) , 237
https://doi.org/10.2307/3151423

Abstract

The authors review a representative cross-section of analytical models of competition using a framework for competitive analysis developed from a marketing pers...

Keywords

ANALYTICAL MODELS
OUTLOOK
MARKETING
MODELS OF COMPETITION
ISSUES
IMPLICATIONS
FINDINGS

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