A Profile of the Daily Newspaper Non-Reader
- 1 March 1964
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 41 (1) , 45-156
- https://doi.org/10.1177/107769906404100106
Abstract
Who is the newspaper non-reader? This study shows him to be low on the scale in occupation, income and education; either quite young or old; more likely a farmer than a city dweller; and relatively disinterested in social life.Keywords
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