Attributional Processes and Effects in Promotional Situations
- 1 December 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (3) , 149-158
- https://doi.org/10.1086/208725
Abstract
Three questions regarding attribution theory's application to marketing are discussed: 1) Are attributions evoked by consumers? 2) What model best exKeywords
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