Japan's drive for the European car market—Lessons from U.S. experience

• 23 August 1987
• journal article
• Published by Elsevier in Long Range Planning
• Vol. 20  (4) , 60-66
• https://doi.org/10.1016/0024-6301(87)90156-7

Abstract

Keywords

• COMPETITORS
• MANUFACTURERS
• STRATEGIC
• JAPAN'S
• WIDER
• EUROPEAN CAR MARKET