Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation
Open Access
- 1 March 1998
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 24 (4) , 395-403
- https://doi.org/10.1086/209517
Abstract
To increase transaction compliance, marketers sometimes temporally reframe the cost of a product from an aggregate one-time expense to a series of smKeywords
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