The new competitors: they think in terms of ‘speed-to-market’

• 1 February 1991
• journal article
• Published by Academy of Management in Academy of Management Perspectives
• Vol. 5  (2) , 23-33
• https://doi.org/10.5465/ame.1991.4274671

Abstract

Keywords

• NEW COMPETITORS
• TERMS
• SPEED TO MARKET