A Factorial Experiment on the Impact of Unit Pricing on Low-Income Consumers

• 1 November 1974
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 11  (4) , 453
• https://doi.org/10.2307/3151296

Abstract

Keywords

• FACTORIAL EXPERIMENT
• UNIT PRICING
• LOW INCOME CONSUMERS
• IMPACT OF UNIT
• PRICING ON LOW