A Test of Services Marketing Theory: Consumer Information Acquisition Activities
- 1 January 1991
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 55 (1)
- https://doi.org/10.2307/1252200
Abstract
The author explores the information needs of service consumers. In the purchase decision process, search behavior is motivated in part by perceived risk and the...This publication has 0 references indexed in Scilit: