JAPANESE MARKET ENTRY STRATEGY AT WORK: KOMATSU vs. CATERPILLAR
- 1 March 1986
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 3 (3) , 21-32
- https://doi.org/10.1108/eb008308
Abstract
Elaborating on the positions of two key players in the global earthmoving and construction industry, this article discusses the Japanese market entry strategies. Also discussed are alternative strategies for retaliation against Japanese competition.Keywords
This publication has 2 references indexed in Scilit:
- INTERNATIONAL BUSINESS: AN ALTERNATIVE VIEWInternational Marketing Review, 1986
- JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIESInternational Marketing Review, 1983